Master's Degree in Market Research Technologies and Marketing (MB7/56/2)

Master's Degree in Market Research Technologies and Marketing
Academic year
Field of knowledge
CC. Sociales y Jurídicas
Ministry code
4315994
ECTS credits
60
Code
MB7/56/2
Coordinator Juan Miguel Alcántara Pilar
URL
Pre-registration platform and periods

Some high priority degree programmes

  • Grado en Administración y Dirección de Empresas
  • Grado en Ciencias Económicas
  • Grado en Comunicación Audiovisual
  • Grado en Economía
  • Grado en Estadística
  • Grado en Finanzas y Contabilidad
  • Grado en Ingeniería Informática
  • Grado en Marketing e Investigación de Mercados
  • Grado en Psicología
  • Grado en Publicidad
  • Grado en Sociología
  • Grado en Turismo
* Please check the Platform for University Admissions in Andalusia to consult the full list of degree programmes and their level of priority

Registration

  1. If you are a new student and have been accepted via the DUA platform, you must complete the self-registration process (automatrícula in Spanish) online:
  2. Re-registration must be completed through the "Matrícula Másteres Universitarios" (Master's Degree Registration) application in your "Acceso identificado" Student Account: during the period established in the
  3. If any error occurs during the process, please go to the located on Avenida de Madrid, 13. You can also contact them via the International School for Postgraduate Studies (EIP) website.

Programme content

Integrated Communication in the Web 3.0 Environment

Mandatory credits:  8
Créditos ofertados:  20
Course / Subject
Credits
Teachers
Smart Devices and Marketing
4
Alejandro Ortiz Pérez
Juan Sánchez Fernández
Salvador del Barrio García
Legal Framework for the Use of Information Technologies
4
Cecilio José Gómez Cabrera
María del Carmen Morón Pérez
Cross-Cultural Marketing
4
Carmen María Sabiote Ortiz
Juan Miguel Alcántara Pilar
Marketing and Communication in the Digital World
4
Francisco Peco Torres
Luis Doña Toledo
Market Orientation, Relationship Marketing and Social Responsibility
4
Beatriz García Carrión
Luis Doña Toledo
María Eugenia Rodríguez López

Technologies and Tools for Market Analysis and Business Strategies

Mandatory credits:  10
Créditos ofertados:  22
Course / Subject
Credits
Teachers
Tools for Commercial Research
6
Ana Eugenia Marín Jiménez
Francisco Javier Blanco Encomienda
María Eugenia Rodríguez López
Digital Innovation and Business Entrepreneurship Through Icts
4
Esteban Romero Frías
José Aguado Romero
An Approach to Technologies for the Implementation and Analysis of Social and Business Networks
4
Elena Higueras Castillo
Francisco José Liébana Cabanillas
Manuel Hernández Peinado
Neuroscience Applied to Understanding the Consumer 3.0
4
José María Heredia Jiménez
Luis Alberto Casado Aranda
An Agile Response to the Market and to Strategic Marketing Management
4
Alejandro Ortiz Pérez
Diego Pascual López
Elena Higueras Castillo

Competencies for the Preparation of a Master's Dissertation

Mandatory credits:  6
Créditos ofertados:  6
Course / Subject
Credits
Teachers
Skills for the Preparation of the Master's Dissertation
6
Francisco Javier Blanco Encomienda
Juan Miguel Alcántara Pilar
María Eugenia Rodríguez López

Work Placement

Mandatory credits:  0
Créditos ofertados:  8
Course / Subject
Credits
Teachers
Work Placement
CEUTA
8
Juan Miguel Alcántara Pilar

Master's Dissertation

Mandatory credits:  12
Créditos ofertados:  12
Course / Subject
Credits
Teachers
Master's Dissertation
CEUTA
12